February 21, 2005
WebTrends Helps Spearhead First Web Analytics Industry Association as Founding Corporate Member
Greg Drew to Provide Guidance as Founding Board Member and Chairman of International Committee
San Jose, Calif.
WebTrends, the web analytics market share leader and a business unit of NetIQ (NTIQ), today announced it is a Founding Corporate Member of the first Web Analytics Association (WAA). Greg Drew, general manager of WebTrends, will help guide the WAA as a member of the Board of Directors and as Chairman of the International Committee. Brent Hieggelke, vice president of Marketing of WebTrends, will co-chair the Marketing Committee. Nick Sharp, vice president of EMEA Sales and Marketing, will co-chair the International Committee.
The WAA is a not-for-profit organization with the mission to unite and foster the interests of professionals involved in measuring the success of their online business initiatives. Members have the opportunity to address key industry issues through committees, such as Advocacy, Education, International, Research, Standards and Technology, in order to help develop and shape industry standards and best practices.
"As the worldwide web analytics market leader and industry pioneer, WebTrends is in a unique position as we have observed and experienced the evolution of the market from its inception. The founding of this association is timed perfectly because due to the realized power of measurement, we are now seeing an increased awareness of web analytics and its benefits at the boardroom level," said Greg Drew. "I'm looking forward to collaborating with my fellow members to help elevate the industry - and its professionals - to the next level."
As a Board Member, Drew will help determine the vision, mission, and values of the WAA and will collaborate with other Board Members to set its strategic direction and gain an understanding of the needs of WAA members. In addition, Drew will act as Chairman of the International Committee, where he'll focus on facilitating each WAA committee's expansion into regional markets and promoting international involvement in all facets of web analytics to help ensure the industry has a global voice.
"We are pleased to welcome WebTrends to the Web Analytics Association," said Jim Sterne, president of the WAA and president of Target Marketing. "WebTrends support thus far has been significant, and we look forward to working with Greg Drew and others to help drive industry standards, shape best practices and reach global markets."
About The Web Analytics Association
The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. For more information, or to become a member, please visit http://www.webanalyticsassociation.org.
As the worldwide leader and trusted standard for web analytics, WebTrends delivers award-winning solutions that help marketing executives improve their return on investment. From campaign performance and search engine marketing to web site conversion and customer retention, WebTrends provides marketers a complete solution to accelerate their web results. Thousands of organizations worldwide, including more than half of the Fortune and Global 500 companies, rely on WebTrends everyday to measure and optimize their results. Offering both an On Demand service and software solutions, WebTrends uniquely provides customers with complete choice and control to ensure the solution can adapt with their dynamic business needs. WebTrends is a business unit of NetIQ Corporation. For more information, visit www.webtrends.com.
NetIQ Corp. (Nasdaq: NTIQ) is a leading provider of Systems & Security Management and Web Analytics solutions. In addition to managing Windows-based applications, NetIQ delivers cross-platform solutions that enhance business performance resulting in higher returns on infrastructure and Web investments. NetIQ products are sold worldwide, directly and through a network of authorized NetIQ distributors and resellers. The company is headquartered in San Jose, Calif., with development and operational personnel in Houston, Texas; Portland, Ore; Raleigh, N.C.; Bellevue, Wash.; and Galway, Ireland. For more information, please visit the company's web site at www.netiq.com or call (888) 323-6768.
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