April 6, 2005
WebTrends Educational Webcast Breaks Attendance Record for All Recorded Microsoft Conference Places
Record-Breaking Attendance for WebTrends Worldwide Seminar Series also Underscores Marketers’ Interest in Using Web Analytics to Fuel Marketing Initiatives
SAN JOSE, Calif.
WebTrends, the web analytics market share leader and a business unit of NetIQ Corporation (NASDAQ: NTIQ), today announced record-breaking attendance for its most recent educational events, including its Webcast unveiled on February 22nd, titled "Become a Conversion Expert: The Latest Breakthroughs in Search Marketing, Audience Segmentation, and Email Performance," and its most recent WebTrends® Seminar Series. The Webcast achieved unprecedented attendance levels, surpassing those attained by any recorded Conference Place powered by Microsoft Office Live Meeting. WebTrends also broke its own attendance records last quarter for its ongoing, worldwide Seminar Series.
Within the first 90-minutes of the Webcast's availability it received more than 2,900 total views, a number that has since risen to more than 6,832. High demand for WebTrends' latest educational efforts clearly demonstrate worldwide interest in web analytics is increasing as more organizations turn to measurement strategies to optimize their marketing spend. The record-breaking attendance levels also underscore recent findings by Forrester Research that indicate 49 percent to 65 percent of users rank their use of search optimization, segmentation, and campaign analysis as regular, frequent or critical (What Matters to Web Site Analytics Users, June 2004)-which were the focus of the Webcast.
In addition, the latest WebTrends Seminar Series broke its own attendance records in each U.S. city visited, with an average attendance growth of nearly 70% more than the attendance from previous years in those cities, indicating significantly increased interest in education around how to successfully leverage web analytics to improve important marketing initiatives.
"As a market leader, WebTrends is committed to building web analytics awareness and continuing to make web analytics education widely available," said Brent Hieggelke, vice president of marketing for WebTrends. "The increased interest in WebTrends web analytics events indicates that organizations are eager to better understand how they can adopt best practices to achieve greater marketing results through the use of search marketing and web analytics."
Co-presented by Mr. Hieggelke and Jeff Seacrist, director of product marketing for WebTrends, the WebTrends Webcast is available for replay at http://www.placeware.com/cc/netiq/view?id=WT7.1+Web+Cast (select Microsoft Live Meeting for optimal viewing).
The next WebTrends Seminar Series will include the following cities and dates:
- Thursday, April 7th - New York City, New York
- Tuesday, April 19th - Atlanta, Georgia
- Thursday April 21st - Washington, DC
- Friday, April 22nd - Toronto, Ontario
- Tuesday, May 10th - Orange County, California
- Tuesday, May 10th - Paris, France
- Thursday, May 12th - Dallas, Texas
- Thursday, May 19th - London, UK
- Tuesday, May 31st - Dusselldorf, Germany
Additional information can be found at: www.webtrends.com/Resources/CommunityandEvents/SeminarSeries.
Editor's Note: On March 28, 2005, Francisco Partners, one of the world's largest technology-focused private equity funds, announced that it has entered into a definitive agreement to acquire WebTrends, the market leader in web analytics, from NetIQ Corporation.
As the worldwide leader and trusted standard for web analytics, WebTrends delivers award-winning solutions that help marketing executives improve their return on investment. From campaign performance and search engine marketing to web site conversion and customer retention, WebTrends provides marketers a complete solution to accelerate their web results. Thousands of organizations worldwide, including more than half of the Fortune and Global 500 companies, rely on WebTrends every day to measure and optimize their results. Offering both an On Demand service and software solutions, WebTrends uniquely provides customers with complete choice and control to ensure the solution can adapt with their dynamic business needs. WebTrends is a business unit of NetIQ Corporation. For more information, visit www.webtrends.com.
NetIQ (NASDAQ: NTIQ) is a leading provider of integrated systems and security management solutions that empower IT with the knowledge to assure service. NetIQ offers integrated, modular products that give users the ability to ensure operational integrity, better manage services and risk and ensure policy compliance. Headquartered in San Jose, Calif., with offices and development facilities in 16 countries worldwide, NetIQ employs 1,200 people and has more than 3,000 enterprise customers. For more information, please visit the company's web site at www.netiq.com or call (888) 323-6768.
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