March 16, 2005

WebTrends Delivers Faster, Easier SEO with WebPosition Enhancements

New Version Accelerates Time to Results with Enriched Usability and Excel-based Reporting

Press Release

SAN JOSE, Calif.

WebTrends, the web analytics market share leader and a business unit of NetIQ Corporation (NASDAQ: NTIQ), today announced the latest upgrade to the industry's leading Search Engine Optimization (SEO) solution, WebPosition® Gold 3. Free to customers of the current version WebPosition 3.5 simplifies the creation and execution of the SEO process through a new wizard-based interface for reporting on keyword rankings, while offering more sophisticated and flexible reporting capabilities with its new Excel-based tool, WebPosition SmartReports™.

"These enhancements afford both beginner and advanced users the ability to dramatically accelerate their time to results," said Jason Palmer, vice president of products, WebTrends. "By making it easier to execute, analyze and manage SEO efforts as part of a continuous process, WebPosition 3.5 will help more and more companies realize the full potential of their ability to secure higher natural search positions."

The new Quick Start Reporter wizard streamlines the process of setting up and viewing search engine ranking reports, enabling users to understand how visible their sites are on the major search engines as well as what they can do to raise that visibility.

"With WebPosition, has gone from being nearly invisible to the #1 position for several of our most important keywords. Better yet, by leveraging WebTrends, we've been able to show that 80% of our revenue is generated by these natural search listings," said Don Becklin, president, Motorcycle USA. "We're particularly excited about WebPosition 3.5, as it will provide trending and the ability to link PPC cost data with search positions so that we can better prioritize natural or paid search where it makes the most sense, which of course adds to both top-line growth and bottom-line savings."

For Professional edition users, WebPosition SmartReports allows users to create a centralized repository of all their SEO information in order to trend keyword rank over time or to merge it with bid cost or web analytics information to more easily determine the factors that impact ROI. Superior to a traditional Excel export, WebPosition SmartReports creates a relational database file (.mdb) formatted and designed for Excel, and includes an integrated toolbar that automatically updates reports and provides a wizard for data augmentation.


WebPosition 3.5 is available today at, A free 30-day trial version of the product is available. WebPosition 3 customers will be automatically notified of the availability of version 3.5 release through an in-product notification.

About WebPosition

WebPosition optimizes a web site's relevancy, visibility and overall performance with search engines, offering organizations solutions for managing the entire Search Engine Optimization (SEO) process: organizations can conduct keyword research through the integrated Wordtracker service, increase visibility and improve search engine positions with WebPosition, and understand conversions and revenue from paid and organic search terms with WebTrends® On Demand and software solutions. For more information, visit

About WebTrends

As the worldwide leader and trusted standard for web analytics, WebTrends delivers award-winning solutions that help marketing executives improve their return on investment. From campaign performance and search engine marketing to web site conversion and customer retention, WebTrends provides marketers a complete solution to accelerate their web results. Thousands of organizations worldwide, including more than half of the Fortune and Global 500 companies, rely on WebTrends everyday to measure and optimize their results. Offering both an On Demand service and software solutions, WebTrends uniquely provides customers with complete choice and control to ensure the solution can adapt with their dynamic business needs. WebTrends is a business unit of NetIQ Corporation. For more information, visit

About NetIQ

NetIQ (NASDAQ: NTIQ) is a leading provider of integrated systems and security management solutions that empower IT with the knowledge to assure service. NetIQ offers integrated, modular products that give users the ability to ensure operational integrity, better manage services and risk and ensure policy compliance. Headquartered in San Jose, Calif., with offices and development facilities in 16 countries worldwide, NetIQ employs 1,200 people and has more than 3,000 enterprise customers. For more information, please visit the company's web site at or call (888) 323-6768.


Let's Talk

Welcome, Want to talk to someone? Call our Sales team or request a call and we'll get right back to you.

  • Sales: (888) 323-6768

For support information, please visit Technical Support.

Amy Sachrison
Media and Analyst Relations

Phone: (713) 418-5368