April 11, 2005
Digitas Joins WebTrends Interactive Agency Network
Leading digital and direct marketing agency joins program for premiere access to industry-leading web analytics
SAN JOSE, Calif.
WebTrends, the web analytics market share leader and a business unit of NetIQ Corporation (NASDAQ: NTIQ), today announced that Digitas, a leading digital and direct marketing agency, has joined the WebTrends® Insight Network (W.I.N.), a global group of leading agencies and consultancies that help customers accelerate their business results leveraging WebTrends web analytics solutions.
Digitas has joined the W.I.N., on behalf of clients that utilize WebTrends, to optimize the comprehensive technology and educational resources that WebTrends provides to its W.I.N. members, including certified professional training and support.
"Joining the W.I.N. is an example of our continued focus on driving greater results by complementing our analytics offering to clients with the latest in leading-edge technology," said Terry Cohen, vice president of Analytics for Digitas. "Having access to the technology solutions from WebTrends will help us add value to our clients' businesses."
"For years, Digitas has been on the forefront of leveraging analytics to offer its clients data-driven results," said Brent Hieggelke, vice president of corporate marketing at WebTrends. "We're pleased to welcome such a leader in the industry into our W.I.N. program, as it will strengthen the breadth and depth of our service offerings around the globe to help our customers achieve better business results."
Editor's Note: On March 28, 2005, Francisco Partners, one of the world's largest technology-focused private equity funds, announced that it has entered into a definitive agreement to acquire WebTrends, the market leader in web analytics, from NetIQ Corporation.
Digitas-the Adweek IQ Independent Agency of the Year for 2003-is one the country's leading digital and direct marketing agencies. Digitas offers marketing services and strategy to design, build and run the marketing engines that drive customer acquisition, cross-sell, loyalty, affinity and care operations across digital and traditional media for world-leading marketers such as American Express, AOL, AT&T and General Motors. Known for its blend of strategy, creative, execution and measurement, Digitas has been recognized more than three dozen times over the last year, including most recently at Cannes with four coveted Cannes Lions Awards in both cyber and direct categories. Founded in 1980, Digitas professionals work across offices in Boston, Chicago and New York. Digitas and sibling Modem Media are agencies of Digitas Inc..
Thousands of web-smart organizations worldwide, including more than half of the Fortune and Global 500, rely on WebTrends to improve their web site conversions and optimize their marketing performance for maximum return on investment. As the worldwide market leader for web analytics, WebTrends has become the trusted standard not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise. By delivering accurate and actionable metrics through both on-demand and software options, WebTrends ensures that its customers are positioned for both immediate and long-term success with a solution that can adapt to ever-changing business and technical requirements. WebTrends is a business unit of NetIQ Corporation. For more information, visit www.WebTrends.com.
NetIQ (NASDAQ: NTIQ) is a leading provider of integrated systems and security management solutions that empower IT with the knowledge to assure service. NetIQ offers integrated, modular products that give users the ability to ensure operational integrity, better manage services and risk and ensure policy compliance. Headquartered in San Jose, Calif., with offices and development facilities in 16 countries worldwide, NetIQ employs 1,200 people and has more than 3,000 enterprise customers. For more information, please visit the company's web site at www.netiq.com or call (888) 323-6768.
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