April 27, 2005
17 of the Top 25 U.S. Financial Services Firms Leverage WebTrends to Optimize their Web Initiatives
Security, accuracy and actionability among financial firms’ key criteria for selecting WebTrends Web Analytics
SAN JOSE, Calif.
WebTrends, the web analytics market share leader and a business unit of NetIQ Corporation (NASDAQ: NTIQ), today at Net.Finance 2005 announced that nearly 70% of the top 25* U.S. financial services firms use WebTrends web analytics to analyze their online initiatives, from measuring the return on investment of online customer service sites to growing online bank accounts, increasing cross-selling and improving the effectiveness of company portals.
In addition to WebTrends leading presence within US financial firms, some of the global financial services organizations recently adopting WebTrends® 7 to optimize their online businesses include Allianz Life Insurance Company of North America, Banco Popular, BMO Bank of Montreal , CIBC, ConsumerInfo.com, Credit Agricole, E*TRADE FINANCIAL, H&R Block, ING, Janus Capital Corporation, Merrill Lynch, Oak Funds, People's Bank, Prudential Financial, SEI Investments, Sunlife Financial, Swiss Life, UBS, US Bank and Zurich Financial Services.
"WebTrends' dominant presence in the financial services industry is due to the secure yet customizable nature of our technology, which enables customers to tailor the solution to their business and gain a deeper understanding of online visitor behavior than other solutions on the market," said Greg Drew, general manager of WebTrends. "Today, this technical flexibility is combined with specialized consulting services and easy to understand, actionable reports that leverage our long-standing proven expertise in vertical markets such as financial services."
* Top 25 ranking of financial services firms based on revenues, Insurance Information Institute, 2004. The Top 25 list can be found at http://www.financialservicesfacts.org/financial2/today/leadingcos/
Editor's Note: On March 28, 2005, Francisco Partners, one of the world's largest technology-focused private equity funds, announced that it has entered into a definitive agreement to acquire WebTrends, the market leader in web analytics, from NetIQ Corporation.
Thousands of web-smart organizations worldwide, including more than half of the Fortune and Global 500, rely on WebTrends to improve their web site conversions and optimize their marketing performance for maximum return on investment. As the worldwide market leader for web analytics, WebTrends has become the trusted standard not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise. By delivering accurate and actionable metrics through both on-demand and software options, WebTrends ensures that its customers are positioned for both immediate and long-term success with a solution that can adapt to ever-changing business and technical requirements. WebTrends is a business unit of NetIQ Corporation. For more information, visit www.WebTrends.com.
NetIQ (NASDAQ: NTIQ) is a leading provider of integrated systems and security management solutions that empower IT with the knowledge to assure service. NetIQ offers integrated, modular products that give users the ability to ensure operational integrity, better manage services and risk and ensure policy compliance. Headquartered in San Jose, Calif., with offices and development facilities in 16 countries worldwide, NetIQ employs 1,200 people and has more than 3,000 enterprise customers. For more information, please visit the company's web site at www.netiq.com or call (888) 323-6768.
Copyright© 2018 Micro Focus Corporation. All Rights Reserved. Micro Focus and the Micro Focus logo are trademarks or registered trademarks of Micro Focus Corporation in the USA. All other trademarks, trade names, or company names referenced herein are used for identification only and are the property of their respective owners.
Welcome, Want to talk to someone? Call our Sales team or request a call and we'll get right back to you.
- Sales: (888) 323-6768
For support information, please visit Technical Support.
Media and Analyst Relations