June 1, 2004
WebTrends On Demand Tops the Charts for Leading UK Music Retailer HMV
WebTrends continues to strengthen global market leadership with its hosted service
HMV, the leading UK music, DVD, video and computer game retailer, and WebTrends, a business unit of NetIQ Corp. (Nasdaq: NTIQ), today announced HMV has chosen WebTrends On Demand™ to measure and analyze its online sales and marketing initiatives. The company will use this market leading hosted web analytics solution to increase the effectiveness of its online content and improve navigation paths in order to drive higher levels of on and offline sales. HMV joins the thousands of other WebTrends customers in Europe who benefit from the in-depth analysis WebTrends® solutions provide.
The HMV web site (http://www.hmv.co.uk) launched in 1997 and is now one of the UK’s most successful online audio and visual media stores. To increase the profitability of its online presence HMV demanded a web analytics solution that could provide accurate and detailed reporting on online visitor behavior, and which would support its continued focus on customer service.
“It is imperative we offer an easy-to-use, customer-friendly site in order to maintain and boost our online revenue,” says Gary Coller, e-commerce development manager for HMV. “The customized reports provided by WebTrends On Demand detail in-depth customer information, such as visitor spend, visitor history, geographical location and navigation characteristics in order to help drive the content of our online marketing campaigns and ensure marketing spend is justified and effective.”
Using WebTrends On Demand, HMV’s marketing team is now able to gain an understanding of:
- which promotions generate the best return on investment by tracking online sales back to the campaign that originally drove those visitors to the site,
- whether the appeal is strong enough to encourage visitors to convert to a sale, or
- whether multiple visits are needed before conversion.
The insight derived from WebTrends allows the team to finesse its marketing campaigns, site design and navigation to suit the preferences of visitors to HMV’s web site.
Thousands of leading organizations world wide are leveraging WebTrends today. To support its global market leadership, NetIQ has offices in multiple countries as well as an extensive WebTrends distribution network including hundreds of Value Added Resellers (VARs), Distribution Partners, multiple Corporate Resellers and other partners. The company has also established itself as the leading world wide educational resource for Web analytics through programs like its world wide Seminar Series. To-date, the Seminar series has been conducted in 70 cities across 22 countries including Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Holland, India, Italy, Japan, Malaysia, Mexico, Singapore, South Korea, Sweden, Switzerland, Taiwan, Thailand, United Kingdom, and United States.
“We are pleased to partner with HMV to provide them with a simpler and faster On Demand web analytics solution that enables them to focus on the unique marketing issues critical to their business,” said Greg Drew, executive vice president and general manager of the WebTrends Business Unit of NetIQ. “We are committed to providing our customers with the Web analytics solutions and expertise required to enable them to make easier decisions, conduct smarter marketing and ultimately achieve better results.”
As the Web analytics market leader and trusted standard, WebTrends delivers the complete view of all Web initiatives for easier decisions, smarter marketing and better results. Thousands of organizations worldwide, including more than half of the Fortune and Global 500 companies, rely on WebTrends solutions to measure and optimize their Web results. Offering both software and on-demand services, WebTrends uniquely provides customers with complete choice and control to ensure the solution can adapt with their dynamic business environments. WebTrends is a business unit of NetIQ Corporation.
NetIQ Corp. (Nasdaq: NTIQ) is a leading provider of Systems & Security Management and Web Analytics solutions. Historically focused on managing Windows-based applications, NetIQ now delivers cross-platform solutions that enhance business performance resulting in higher returns on infrastructure and web investments. NetIQ products are sold across all continents directly and through a network of authorized NetIQ partners and resellers. The company is headquartered in San Jose, Calif., with development and operational personnel in Houston, Texas; Portland, Ore; Raleigh, N.C.; Bellevue, Wash. and Galway, Ireland. For more information, please visit the company’s web site at www.netiq.com or call (888) 323-6768.
About HMV UK Ltd
With over 75 years of trading history, and more that 160 stores around the country, HMV is the UK’s premier retailer of music, dvd, videos and computer games.
The HMV brand, made famous by the instantly recognisable dog and trumpet trademark, has also been successfully exported around the rest of the world, with a further 200 stores trading across the U.S.A, Canada, Australia, Japan, Hong Kong, Singapore, Germany and Ireland.
For the whole period of its trading history, HMV had been a part of the EMI Group of companies, but in March 1998 it was sold to form a new retail concern - the HMV Group - that also comprises the Waterstones bookchain.
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