October 4, 2004
WebTrends Marketing Executive to Present at CMO Summit
WebTrends Participates in Marketing Performance Measurement Initiative With Other Technology Innovators and Top Marketers
SAN JOSE, Calif.
WebTrends, the web analytics market share leader and a business unit of NetIQ Corporation (NASDAQ: NTIQ), today announced that Brent Hieggelke, vice president of marketing for WebTrends, and author of Winning on the Web: The Executive Pocket Guide to Smarter Marketing, will present at the CMO Summit, to be held in Monterey, California, October 7th and 8th at the Monterey Plaza Hotel & Spa. Mr. Hieggelke will participate in a panel discussion regarding the CMO Council's Marketing Performance Measurement (MPM) initiative. The panel presentation, titled, "The New MPM Model: Global Standards, Practices, and Protocols," is slated for 9:00 a.m. to 10:30 a.m. Friday, October 8th. On the panel, Mr. Hieggelke will discuss the need for marketers to change their mindset by building measurement into overall marketing operations.
"Of all departments, marketing is the most difficult to measure. But as marketing matures into a results-driven discipline, no longer can marketing executives rely purely on their past experience, gut feel, and intuition," stated Mr. Hieggelke. "The Web can be a perfect starting point to establishing an ROI mind-set. In fact, companies like T-Mobile, who recently increased online orders by 27 percent due to analysis-driven decisions, are measuring and discovering how the Web influences and accelerates their return on marketing investments."
Mr. Hieggelke's remarks will be included in the CMO Council's Marketing Performance Measurement Milestone Report, titled, "Measures & Metrics," which can be found at: http://www.cmocouncil.org/More/MPM_Report_More.html.
"We're looking forward to participating in the CMO Council, and are passionate about helping organizations understand and improve their return on marketing investments," said Greg Drew, senior vice president and general manager of the WebTrends business unit of NetIQ. "This is a huge opportunity for companies today. As we have seen with many of our customers, marketers who learn to make analysis-driven decisions can experience huge pay-offs as a result."
The CMO Council's Marketing Performance Measurement task force and advisory committee will also release a new MPM model that details standards and practices for benchmarking effectiveness and quantifying value in the technology industry that results from a year of primary and secondary research performed by the Council.
For more information on the CMO Summit 2004, please go to www.cmocouncil.org/summit2004/.
ABOUT THE CMO COUNCIL
The CMO Council is a private, non-profit organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers in the global technology industry. Based in Silicon Valley, The Council works to further the stature, credibility, influence, and understanding of the strategic marketing function among business executives, opinion leaders and critical stakeholders in the technology sector.
Nearly 1,000 technology companies are currently represented on the CMO Council, accounting for well over $500 billion in aggregated annual revenues. These include top decision-makers controlling more than $40 billion in global marketing expenditures for many of the world's foremost computer systems, software, networking, communications, consumer electronics, component, distribution, and consulting brands. For more information, please visit our web site at http://www.cmocouncil.org.
The CMO Council is represented through regional chapters, which convene in technology centers worldwide under the auspices and administration of GlobalFluency, the Independent Network of Influence. Spearheaded by Silicon Valley-based Neale-May & Partners‚ GlobalFluency consists of 38 offices employing over 250 professionals in 44 countries. Together‚ these organizations represent more than $45 million in billings from scores of clients across the information technology‚ communications‚ systems integration and Internet service sectors. More information is available at http://www.globalfluency.com.
As the worldwide leader and trusted standard for web analytics, WebTrends delivers award-winning solutions that help marketing executives improve their return on investment. From campaign performance and search engine marketing to web site conversion and customer retention, WebTrends provides marketers a complete solution to accelerate their web results. Thousands of organizations worldwide, including more than half of the Fortune and Global 500 companies, rely on WebTrends everyday to measure and optimize their results. Offering both an On Demand service and software solutions, WebTrends uniquely provides customers with complete choice and control to ensure the solution can adapt with their dynamic business needs. WebTrends is a business unit of NetIQ Corporation. For more information, visit www.webtrends.com.
NetIQ Corp. (Nasdaq: NTIQ) is a leading provider of Systems & Security Management and Web Analytics solutions. Historically focused on managing Windows-based applications, NetIQ now delivers cross-platform solutions that enhance business performance resulting in higher returns on infrastructure and web investments. NetIQ products are sold across all continents directly and through a network of authorized NetIQ partners and resellers. The company is headquartered in San Jose, Calif., with development and operational personnel in Houston, Texas; Portland, Ore; Raleigh, N.C.; Bellevue, Wash. and Galway, Ireland. For more information, please visit the company's web site at www.netiq.com or call (888) 323-6768.
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