August 2, 2004

WebTrends Launches WebPosition Gold 3 for End-to-End SEO

Includes Integration with Wordtracker and WebTrends to Manage Entire Search Engine Optimization Process


Press Release

SAN JOSE, Calif.

WebTrends, the web analytics market leader and a business unit of NetIQ Corporation (NASDAQ: NTIQ), today at the Search Engine Strategies Conference & Expo launched version 3 of WebPosition® Gold, the first major upgrade of WebPosition Gold in two years. WebPosition Gold 3 optimizes a web site’s relevancy, visibility and overall performance with search engines. With WebPosition Gold 3, WebTrends offers organizations solutions for managing the entire Search Engine Optimization (SEO) process: organizations can conduct keyword research through the integrated Wordtracker service, increase visibility and improve search engine positions with WebPosition Gold, and understand conversions and revenue from search engines with WebTrends® On Demand and software solutions.

"Today's online marketers must judge the success of their search marketing campaigns based on cost, rankings and conversions," said Fredrick Marckini, chief executive officer of search engine marketing firm iProspect. "Since both pay per click and organic search results can have a dramatic effect on an organization's online visibility, as well as their web site's return on investment, it's important to research, optimize and analyze the entire SEO process. WebPosition Gold helps marketers perform each of these critical functions in a professional, effective way."

The SEO market overall is dynamic and ever-changing, so to be successful and remain a step ahead of the competition, organizations must continuously research, analyze and optimize their search engine results. Offering built-in expertise and recommended actions through the continuously updated Page Critic module, WebPosition Gold allows businesses to understand how their sites perform for various keywords and what they can do to achieve higher search positions on each of the major search engines. With WebPosition Gold 3, organizations can now:

  • Identify the optimal keywords and phrases through the Wordtracker Keywords module with over 50% more keywords than the version of the service available to the general public.
  • Differentiate the performance of organic and paid search listings through detailed keyword ranking reports.
  • Report on activity from more than double the number of global search engines than version 2 including shopping engines.
  • More easily organize, manage and navigate through missions, reports and web pages in one place through a new, intuitive user interface.
  • Analyze results from search engines and specific keywords all the way through to conversion, revenue and ROI through integration with WebTrends (requires separate purchase). Organizations can import keywords directly into WebPosition from WordTracker, WebTrends, META tags and saved keyword lists at the press of a button.

"We used to deploy several different tools to measure site performance for organic, paid, and shopping engine listings. But now with the new WebPosition Gold 3, we can streamline the process and measure all three together," said Kent Lewis, president, Anvil Media, Inc. "We are able to get an accurate picture on the state of our client and their competitor's search engine marketing, allowing us to better allocate their marketing budgets. For a full-service client like InFocus, the world wide leader in digital projection, this is a tremendous benefit." “It’s been a great experience working on WebPosition Gold 3 with such a well-established analytics company that truly understands the importance of SEO. I’m excited with the direction that they are taking WebPosition Gold,” said Brent Winters, CEO of FirstPlace Software, Inc. “Search engine marketing is increasingly becoming a greater part of the online marketing mix, so we are committed to finding additional ways to help our customers get better results from the search engines,” said Greg Drew, senior vice president and general manager of the WebTrends business unit of NetIQ. AvailabilityAvailable today, WebPosition Gold 3 is offered in two editions, Standard and Professional, to meet the needs of a range of users, from small business owners, to SEO professionals, to marketers or web developers within large enterprise organizations. In addition to all the enhancements included in the Standard edition, the Professional edition enables SEO consultants and large organizations to optimize an unlimited number of domains and to customize reports with their own logos. A new WebPosition Platinum upgrade is available for users of both editions, providing support for additional search engines as well as three modules to manage META tags, eliminate broken links and defend web pages from competitive copying. The Page Critic Service is a recommended monthly subscription, which continually monitors the SEO environment and provides real-time updates to respond to changes and keep organizations on the pulse of issues that may affect search position. WebTrends is also available to WebPosition customers in both software and hosted service versions for an additional purchase. About WebTrendsAs the worldwide leader and trusted standard for web analytics, WebTrends delivers award-winning solutions that help marketing executives improve their return on investment. From campaign performance and search engine marketing to web site conversion and customer retention, WebTrends provides marketers a complete solution to accelerate their web results. Thousands of organizations worldwide, including more than half of the Fortune and Global 500 companies, rely on WebTrends everyday to measure and optimize their results. Offering both an On Demand service and software solutions, WebTrends uniquely provides customers with complete choice and control to ensure the solution can adapt with their dynamic business needs. WebTrends is a business unit of NetIQ Corporation. For more information, visit www.webtrends.com. About NetIQNetIQ Corp. (Nasdaq: NTIQ) is a leading provider of Systems & Security Management and Web Analytics solutions. Historically focused on managing Windows-based applications, NetIQ now delivers cross-platform solutions that enhance business performance resulting in higher returns on infrastructure and web investments. NetIQ products are sold across all continents directly and through a network of authorized NetIQ partners and resellers. The company is headquartered in San Jose, Calif., with development and operational personnel in Houston, Texas; Portland, Ore; Raleigh, N.C.; Bellevue, Wash. and Galway, Ireland. For more information, please visit the company’s web site at www.netiq.com or call (888) 323-6768.

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