September 6, 2004

O2 Shapes Web Site Content and Marketing Campaigns with WebTrends

Mobile operator, O2, has chosen WebTrends web analytics software to define the shape of its online portal, www.o2.co.uk, and determine its marketing strategy to help acquire new customers as well as support the needs of existing ones.


Press Release

London, UK

Mobile operator, O2, has chosen WebTrends web analytics software to define the shape of its online portal, www.o2.co.uk, and determine its marketing strategy to help acquire new customers as well as support the needs of existing ones.

The O2 portal provides information on tariffs, mobile tools and promotions, as well as the opportunity to purchase text 'bolt ons', games and accessories. As the leading mobile portal, O2 currently attracts 3.8 million unique visitors to the site each month, which is 246 percent more than the next UK competitor (source: Hitwise).

"The web site is the most critical and cost-effective conversion channel for O2 with approximately 25 percent of customer business coming through the site. It is our intention to increase this figure with the use of WebTrends," said Dermot O' Mahony, Head of Portal Production, O2 UK. "This provides an easy to use, easy to access management tool that monitors site traffic and visitor behaviour. By segmenting the pages, WebTrends can identify which areas and links on the site are the most popular, as well as identifying points of customer attrition at the click of a button."

Using WebTrends web analytics data, O2 can undertake a marketing campaign, run a report on the site activity and then manipulate aspects of the campaign in near real-time to gain the best results from the market spend.

WebTrends' accessibility and ease of use has also helped to increase company awareness of O2's web site activity and employees outside the web site team, such as business managers and marketing teams, now understand the importance of its online efforts and rely on WebTrends data.

About O2

O2 aims to enrich customer's lives by enabling them to get the most from their mobile. As a leading provider of mobile services to consumers and businesses in the UK, o2 offers a range of services including text, media messaging, games, always on data connections (via "gprs") and much more. O2 is the UK market leader in mobile data services such as text, with over half a billion messages being sent by o2 customers each month. O2 has approximately 13 million customers in the UK.

About WebTrends

As the worldwide leader and trusted standard for web analytics, WebTrends delivers award-winning solutions that help marketing executives improve their return on investment. From campaign performance and search engine marketing to web site conversion and customer retention, WebTrends provides marketers a complete solution to accelerate their web results. Thousands of organizations worldwide, including more than half of the Fortune and Global 500 companies, rely on WebTrends everyday to measure and optimize their results. Offering both an On Demand service and software solutions, WebTrends uniquely provides customers with complete choice and control to ensure the solution can adapt with their dynamic business needs. WebTrends is a business unit of NetIQ Corporation. For more information, visit www.webtrends.com.

About NetIQ

NetIQ Corp. (Nasdaq: NTIQ) is a leading provider of Systems & Security Management and Web Analytics solutions. Historically focused on managing Windows-based applications, NetIQ now delivers cross-platform solutions that enhance business performance resulting in higher returns on infrastructure and web investments. NetIQ products are sold across all continents directly and through a network of authorized NetIQ partners and resellers. The company is headquartered in San Jose, Calif., with development and operational personnel in Houston, Texas; Portland, Ore; Raleigh, N.C.; Bellevue, Wash. and Galway, Ireland. For more information, please visit the company's web site at www.netiq.com or call (888) 323-6768.

Let's Talk


Welcome, Want to talk to someone? Call our Sales team or request a call and we'll get right back to you.

  • Sales: (888) 323-6768

For support information, please visit Technical Support.

Amy Sachrison
Director
Media and Analyst Relations

Phone: (713) 418-5368
Email: amy.sachrison@netiq.com