December 16, 2004
ITV Selects WebTrends On Demand to Tune into Customer Needs
WebTrends, the web analytics market share leader and a business unit of NetIQ Corporation (NASDAQ: NTIQ), today announced that ITV Sales has implemented WebTrends® 7 On Demand
WebTrends, the web analytics market share leader and a business unit of NetIQ Corporation (NASDAQ: NTIQ), today announced that ITV Sales has implemented WebTrends® 7 On Demand, WebTrends' hosted web analytics service, to gain a better understanding of its customer base by analyzing visitor activity on its flagship web site www.itv.com and its portfolio of other sites, which receives over 25 million page views a month.
ITV, the largest commercial television network in the UK, relies on www.itv.com to provide additional information to viewers on its vast range of television programmes as well as acting as a communication and information portal for news, weather, sports, dating, kids and regional data.
With the web site visited by 5 million visitors per month, web analytics plays an important role in feeding information back to ITV about what television programmes and web content viewers are interested in.
"WebTrends On Demand allows us for the first time to aggregate all the www.itv.com traffic across the many types of content we publish, giving us a 'total reach' view into the market through an easy, interactive application service provider (ASP) solution," said Colin Elms, head of publishing at ITV Sales. "For example, there is a strong regional element to ITV's programming, which requires the ability to drill into geographical demographics to understand where our audience logs in from and what their clickstream path is on the site to identify specifically what information they want to see. With WebTrends, we can easily see this information in one place, enabling us to understand how viewer interests differ from multiple locations."
"WebTrends navigation analysis and its ability to show visitor statistics overlaid directly onto a web page, allow us to obtain and correlate statistics on the programmes and help us make business decisions regarding the strategy of the site and TV channels alike. For example, many viewers visit the associated web page before or after a television programme to find more detail about the show's actors, storylines or news. By using web analytics, we are able to analyse the path they then take to identify what other web content and television programmes we could offer," said Elms.
The decision to implement WebTrends On Demand came after a review of both software and ASP solutions from a variety of web analytic providers. WebTrends' longstanding partnership with ABC Electronic, an industry body that works with media owners, advertisers and media buyers, was also a deciding factor in moving forward with WebTrends.
"ITV's implementation of WebTrends On Demand reinforces our industry leadership in providing world class web analytics to support smarter marketing and real-time decision-making that deliver better results," commented Nick Sharp, vice president of sales and marketing, EMEA, WebTrends.
ITV Sales sells television airtime and programme sponsorship on behalf of all the ITV1 regions as well as ITV2, ITV3, ITV News Channel, GSB (Men & Motors) and Irish terrestrial channel TV3. It also sells online sponsorship and digital media for ITV's online properties as well as interactive TV opportunities.
As the worldwide leader and trusted standard for web analytics, WebTrends delivers award-winning solutions that help marketing executives improve their return on investment. From campaign performance and search engine marketing to web site conversion and customer retention, WebTrends provides marketers a complete solution to accelerate their web results. Thousands of organizations worldwide, including more than half of the Fortune and Global 500 companies, rely on WebTrends everyday to measure and optimize their results. Offering both an On Demand service and software solutions, WebTrends uniquely provides customers with complete choice and control to ensure the solution can adapt with their dynamic business needs. WebTrends is a business unit of NetIQ Corporation. For more information, visit www.webtrends.com.
NetIQ Corp. (NASDAQ: NTIQ) is a leading provider of Systems & Security Management and Web Analytics solutions. In addition to managing Windows-based applications, NetIQ delivers cross-platform solutions that enhance business performance resulting in higher returns on infrastructure and Web investments. NetIQ products are sold worldwide, directly and through a network of authorized NetIQ distributors and resellers. The company is headquartered in San Jose, Calif., with development and operational personnel in Houston, Texas; Portland, Ore; Raleigh, N.C.; Bellevue, Wash.; and Galway, Ireland. For more information, please visit the company's web site at www.netiq.com or call (888) 323-6768.
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