April 15, 2003
H&R Block Increases Tax Service Conversion Rate With WebTrends Outsourced Web Analytics Service
WebTrends Outsourced Services Helps H&R Block Make Actionable Decisions to Increase Conversion
San Jose, Calif.
NetIQ Corp. (Nasdaq: NTIQ), a leading provider of Systems & Security Management and Web Analytics solutions, today announced that H&R Block Inc., one of the world's leading financial service providers, used WebTrends® outsourced services to help increase its visitor-to-tax client conversion this year. H&R Block was able to optimize its Web site and online tax programs to give clients quicker and easier access to tax information while increasing revenues and employee productivity.
Information gleaned from the comprehensive WebTrends reports helped to increase revenues for the company's online tax preparation services, according to Erik Johnson, manager of online marketing for H&R Block. H&R Block serves nearly 21 million clients in approximately 10,400 retail offices worldwide with its award-winning TaxCut® software and online services.
"Our business during tax season has two distinct peaks, and WebTrends helped us study the behavior of our visitors during the first peak," Johnson said. "We found visitors who were searching for product information that was buried a few levels deeper. This information enabled us to make adjustments that led to a significant improvement in our conversion rate through our second peak of tax season."
H&R Block used Web analytics information provided by the WebTrends outsourced solution to make other improvements to the corporate Web site. For example, by adding links to key areas that were identified as common entry points, H&R Block boosted use of its office locator tools by more than 30 percent. The company also improved its marketing campaigns by monitoring visitors sent by the company's various promotional partners to capture a more complete picture of each campaign's return on investment.
"H&R Block provides a great example of how customers can leverage the information from WebTrends reports to optimize their Web site, improving customer self-service and increasing employee productivity," said Jeff Seacrist, WebTrends group product manager at NetIQ. "Companies today must focus on their critical Web site objectives and conduct ongoing analysis to determine where any problems are occurring. By making just a few simple adjustments verified by the insight provided by WebTrends reports, customers can optimize their Web site objectives, such as acquiring more visitors, increasing conversion and improving customer retention."
About WebTrends Products
As the market leader for Web analytics, WebTrends solutions from NetIQ provide timely answers, enabling customers to improve their return on investment from Web-based initiatives. More than half of the Fortune and Global 500 rely on WebTrends for accurate and actionable insight into Web site activity and Web visitor behavior. WebTrends offers the industry's broadest and deepest range of solutions, with the choice of software or hosted service, and multiple levels of insight to seamlessly evolve with increasing customer requirements.
Founded in 1995, NetIQ Corp. (Nasdaq: NTIQ) is a leading provider of Systems & Security Management and Web Analytics solutions. Historically focused on the Windows management market, NetIQ now delivers cross-platform solutions that enhance business performance resulting in higher returns on infrastructure and Web investments. NetIQ products are sold across all continents directly and through a network of authorized NetIQ partners and resellers. The company is headquartered in San Jose, Calif., with development and operational personnel in Houston, Texas; Raleigh, N.C.; Bellevue, Wash.; Auckland, New Zealand and Portland, Ore. For more information, please visit NetIQ's Web site at www.netiq.com or call (888) 323-6768.
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