May 14, 2002
ServiceMaster Home Service Center and WeightWatchers.com Among Enterprise Customers to Select WebTrends Intelligence Suite
NetIQ Meets Rising Demand for More Customizable and Customer-Centric Web Analytics Solutions
SAN JOSE, Calif.
NetIQ Corp. (Nasdaq: NTIQ), a leading provider of e-business infrastructure management and intelligence solutions, today announced that its WebTrends Intelligence Suite™ is meeting customer needs for more open, customizable and customer-centric Web analytics solution. Leading enterprises, including ServiceMaster Home Service Center and WeightWatchers.com, have selected WebTrends Intelligence Suite to measure and maximize Return on Investment (ROI) for their e-business initiatives. WebTrends Intelligence Suite includes the sophistication, personalization and flexibility of a scalable data warehouse that enables e-businesses to efficiently transform, process, and store every detail of customer activity for advanced analysis.
"ServiceMaster Home Service Center selected WebTrends Intelligence Suite because it goes beyond traditional Web traffic reporting," said Larry Plawsky, executive director of product management and Web site commerce at ServiceMaster Home Service Center. "By integrating our Web site's log files with our customer's purchase history, WebTrends Intelligence Suite allows us to conduct more robust analysis. We can measure our registered users' online experience and purchase behavior and also understand how their online activity contributes to offline sales."
IDC projects the Web analytics market to continue to grow at a 32% average annual growth rate through 2005. As Web analytics become more mission critical in an organization's e-business infrastructure, companies are able to analyze and report on Web customer data at both an anonymous and personalized level and have the ability to integrate with customer and sales information through sophisticated multi-dimensional analysis.
"WebTrends Intelligence Suite helps WeightWatchers.com to better communicate with our various types of customers," said Mike Basone, chief technology officer at WeightWatchers.com, Inc. "We chose WebTrends Intelligence Suite because it provides a complete and flexible set of reporting and analysis tools that allow us to create custom reports for strategic planning purposes."
"We are pleased to see strong interest in WebTrends Intelligence Suite, as it demonstrates to us that customers today are using sophisticated tools to manage relationships with their Web customers," said Rand Schulman, senior director of WebTrends product management at NetIQ. "The open, scalable Web data warehouse in WebTrends Intelligence Suite ensures that organizations are able to measure and manage every component of their e-business with one centralized analytics solution."
About WebTrends Intelligence Suite
WebTrends Intelligence Suite offers the most complete view of Web visitor activity to improve the performance of an organization's e-business. WebTrends Intelligence Suite, formerly named CommerceTrends, provides customers with multiple levels of Web analytics tools and reporting geared toward measuring and maximizing ROI of an e-business by measuring user experience, marketing effectiveness, e-commerce performance and customer self-service effectiveness.
NetIQ Corporation (Nasdaq:NTIQ) is a leading provider of e-business infrastructure management and intelligence solutions for all the components of an organization's e-business infrastructure - from back-end servers, networks and directories to front-end web servers and applications. The company is headquartered in San Jose, Calif., with development and operational personnel in Houston, Raleigh, N.C., Bellevue, Wash., and Portland, Ore. For more information, please visit NetIQ's Web site at www.netiq.com or call 408/856-3000. For more information about WebTrends, the e-business intelligence product line from NetIQ, please visit www.webtrends.com or call 888/WEBTRENDS.
Copyright© 2019 Micro Focus Corporation. All Rights Reserved. Micro Focus and the Micro Focus logo are trademarks or registered trademarks of Micro Focus Corporation in the USA. All other trademarks, trade names, or company names referenced herein are used for identification only and are the property of their respective owners.