June 18, 2002
Web analytics product. Designed for simplicity
Includes Dashboard Views Tailored for Users' Unique Business Objectives and Scalability to Handle the Largest Web Sites
SAN JOSE, Calif.
NetIQ Corporation (Nasdaq: NTIQ), a leading provider of e-business infrastructure management and intelligence solutions, today released WebTrends Reporting Center™ version 5.0, its flagship Web analytics product. Designed for simplicity, the product delivers actionable insight into Web visitor behavior through an intuitive interface that puts the most critical information at a user's fingertips, such as response and conversion rates of marketing campaigns or navigation through an online registration process.
By including Dashboards, where users can collect the most relevant reports in a single view, WebTrends Reporting Center 5.0 enables any business user, from marketing to IT staff to C-level executives, to easily focus and act on the Web visitor data that is most essential to them. With other Web analytics software packages, users are forced to sift through multiple reports to evaluate the overall effectiveness of a Web site. With new features such as Scenario Analysis and WebTrends® Map, business users can easily and accurately define and analyze detailed steps through any path on a Web site to determine exactly where visitors are abandoning or converting, giving them the insight required to make specific improvements to the Web site, such as design, placement of text or graphics and overall content.
The interactive agency Fry Inc. designs, develops, hosts and manages many leading e-commerce Web sites and services. "Historically, making decisions based on Web traffic data hasn't been easy for the business user," said Chris Grant, senior data analyst, Fry Inc. "The new Dashboards feature is a breakthrough for us, because we'll be able to custom-build meaty summaries that, once designed, will be generated automatically with every report. We can even incorporate relevant non-WebTrends data, such as third-party ad server reports showing statistics from ad campaigns our customers are currently running, to help them see the entire customer experience from ad impression to click to visit to conversion."
In "offline" retail where a three percent profit margin equals success, it's essential for businesses to analyze the placement of various items in their stores. Just like offline scenarios where product placement is critical for success, chokepoints or poor content placement on a Web site can kill a company's profit margin and send customers to the competition.
"We are planning future product releases with the concept in mind that Web analytics is much like the measurement of traditional marketing strategies—the main difference is its focus on the Web rather than offline channels," said Rand Schulman, senior director of WebTrends products at NetIQ. "WebTrends Reporting Center 5.0 begins to demystify Web analytics to non-IT users by providing a means to easily zero in on the data that is relevant to business users."
WebTrends Reporting Center also meets enterprise-class performance requirements for today's growing and changing Web sites. With version 5.0, WebTrends Reporting Center scales to measure and manage some of the largest sites on the Internet.
McAfee.com, the world's leading Web security service provider, required a highly scalable Web analytics solution to track the activity of millions of Web visitors daily. "We wanted a solution that was simple, yet sophisticated enough to meet the unique needs of staff members across multiple departments," said Doug Cavit, chief information officer, McAfee.com. "We chose WebTrends Reporting Center because it keeps pace with our increased traffic volumes of up to 2.7 million unique visitors per day. With the new enhancements, our various business users can easily view only the information that matters to them, while having the option to drill down for additional details when needed."
Key New WebTrends Reporting Center Features
WebTrends Reporting Center 5.0 is available in two editions: eBusiness Edition and Enterprise Edition. The eBusiness Edition provides new features for simplicity and greater insight into Web visitor behavior:
- WebTrends® Desktop: WebTrends Desktop is the redesigned interface in which business users can analyze and view all Web visitor activity. Reporting templates are available to deliver a customized view of the WebTrends Desktop.
- Dashboards: Prioritize the information users use most in a single view. Predefined Dashboards are available on all major Web site activities, such as e-commerce, marketing campaigns, technical reports and visitor activity.
- WebTrends Map: Gives the power of analysis to the business users, enabling them to select the items they wish to analyze by pointing and clicking as they navigate through their own Web site.
Enterprise Edition builds on the features of eBusiness Edition, adding the customizability required for business users to apply relevant and actionable insight to the specific goals of their organization:
- Scenario Analysis: Tracks visitors step-by-step through any part of the Web site, allowing users to pinpoint visitor behavior as they go through critical processes, such as checkout and registration.
- Custom Reports: Gives users the freedom to build any specific report they need through custom dimensions, measures and filters.
- Comparative Reports: Analyze Web visitor behavior trends over time, with side-by-side reports that allow users to easily compare changes and enhancements to measure their Web site goals.
- Customizable Dashboards: Enables users to easily create and customize new Dashboards, including critical reports along with external information, such as an Excel spreadsheet with third party ad server reports or even stock prices, all through a point-and-click interface.
Pricing and Availability
WebTrends Reporting Center 5.0 is available in two editions: eBusiness and Enterprise. The product is available in English, French, German and Spanish languages and includes support for double-byte character sets. Pricing for the eBusiness Edition starts at USD $3,500 and the Enterprise Edition begins at USD $10,500. For more information about WebTrends Reporting Center, visit http://www.netiq.com/products/wrc/default.asp or call 888-932-8736.
NetIQ Corporation (Nasdaq: NTIQ) is a leading provider of e-business infrastructure management and intelligence for all the components of an organization's e-business infrastructure—from back-end servers, networks and directories to front-end Web servers and applications. The company is headquartered in San Jose, Calif., with development and operational personnel in Houston, Texas, Raleigh, N.C., Bellevue, Wash., and Portland, Ore. For more information, please visit NetIQ's Web site at www.netiq.com or call (408) 856-3000. For more information about WebTrends Web analytics products from NetIQ, please visit www.webtrends.com or call 888-932-8736.
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