September 23, 2002
NetIQ Announces CB Richard Ellis and Gap Inc. Among Enterprise Customers to Select WebTrends Reporting Center 5.0
WebTrends Reporting Center Helps Organizations Focus on the Most Relevant and Critical e-Business Information
San Jose, Calif.
NetIQ Corp. (Nasdaq: NTIQ), a leading provider of Systems Management, Security Management and Web Analytics solutions, today announced that CB Richard Ellis, global leader in real estate, and Gap Inc., leading retailer, have selected WebTrends Reporting Center™ 5.0 to improve their Web initiatives. Launched on June 18, 2002, WebTrends Reporting Center 5.0 is an easy-to-use Web analytics solution that puts the most critical e-business information at users’ fingertips, while providing the flexibility to create customized reports and track conversion scenarios. This enables customers to determine exactly where potential problems and drop-offs occur, giving them a high level of insight for faster and smarter decision-making.
Gap Inc. is employing WebTrends Reporting Center 5.0 to measure the effectiveness of its corporate Web site (www.gapinc.com) as well as its employee intranet.
"CB Richard Ellis (www.cbre.com) selected WebTrends Reporting Center 5.0 because it will allow our Web Services department and marketing professionals to have more detailed knowledge about the behavior of our Web site visitors, such as their paths of interest and how specific pages are being used. The information derived from WebTrends enables us to adjust our marketing activities based on qualified data, a particularly critical requirement in the high-stakes world of commercial real-estate," said Gail Lance-Huntoon, managing director of Web Services, CB Richard Ellis. "With WebTrends Reporting Center 5.0, we can also better demonstrate the effectiveness of our Web site as a business tool to key decision-makers within the company."
By offering views customized to different users — for example, executives, IT managers, marketing managers, and product specialists — as well as relevant usage suggestions, WebTrends Reporting Center 5.0 is designed to be more accessible to the many diverse professionals within an enterprise. Analyst Guy Creese of Aberdeen Group added, "This signals that NetIQ understands that Web analytics is no longer just the domain of IT or marketing — rather, the entire enterprise must now be involved in fine-tuning a business’ online presence."
“The Web site objectives across many organizations may be very different – from lead generation to e-commerce to self-service effectiveness – but no matter what a Web site’s objectives, more and more companies such as at CB Richard Ellis and Gap Inc. are relying on Web analytics to guide decision-making for their Web initiatives,” said Rand Schulman, senior director of Product Management at NetIQ. "WebTrends Reporting Center 5.0 can make the overall process easier by showing a high level view of the right information to the right people in the organization."
About WebTrends Reporting Center 5.0
WebTrends Reporting Center 5.0 provides actionable insight into Web visitor behavior to help drive smarter business decisions. By offering Dashboards, where users can view only their most relevant reports, the product enables the entire organization, from marketing to IT staff to C-level executives, to easily focus and act on the most critical Web site information. Also, by introducing features such as Custom Reports, Scenario Analysis and WebTrendsâ Map, more organizations can now take advantage of advanced analytics. With WebTrends Reporting Center 5.0, users can easily analyze detailed steps through any path on a Web site to determine exactly where visitors are abandoning or converting, giving them the insight required to understand if they have problems with navigation, content or design.
NetIQ Corp. (Nasdaq:NTIQ) is a leading provider of e-business infrastructure management and intelligence solutions for all the components of an organization’s e-business infrastructure — from back-end servers, networks and directories to front-end web servers and applications. The company is headquartered in San Jose, Calif., with development and operational personnel in Houston, Texas; Raleigh, N.C.; Bellevue, Wash.; and Portland, Ore. For more information, please visit NetIQ’s Web site atwww.netiq.com or call 408/856-3000. For more information about WebTrends, the e-business intelligence product line from NetIQ, please visit www.webtrends.com or call 888/WEBTRENDS.
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