February 5, 2002
NetIQ and Quadstone Deliver Integrated Predictive Modeling and Web Analytics Technologies
Enables Marketing and Business Managers to Easily Identify, Measure and Predict Web Customer Behavior
At NetConnect 2002, NetIQ's Global User Conference, NetIQ Corp. (NTIQ) and Quadstone, a premier provider of predictive marketing solutions, today announced the availability of "Quadstone for WebTrends," an integrated solution that combines Quadstone's predictive modeling technology with NetIQ's industry-leading WebTrends Intelligence Suite. The new solution provides an interface between the Quadstone System and WebTrends Intelligence Suite that allows data to move seamlessly between the products.
Aimed at businesses looking to augment Web customer analytics with predictive modeling, the integrated solution provides WebTrends Intelligence Suite users with Quadstone's leading visualization, segmentation, data mining and data integration capabilities. These software tools build a holistic view of the customer that allows marketers to explore all aspects of customer behavior. With the insight the combined solution brings, marketers can improve site design, personalization rules, campaign effectiveness, and customer conversion, as well as extend a customer's Web profile to their other CRM and Business Intelligence systems.
"Regardless of which channel a company uses, they all realize their customers expect personalized customer care. As more and more businesses extend their outreach to the Web, they must measure both their Web and off-line systems to build a full customer view," said Mark Smith, Quadstone's president and co-founder. "No one understands the unique challenges of Web analytics better than WebTrends, and no one but Quadstone offers such a business-focused solution for customer segmentation, data mining, visualization, and data integration. This technology and reseller agreement brings an unbeatable solution to WebTrends customers."
Organizations looking for a head start in advanced analytics can supplement Quadstone for WebTrends with Quadstone's Predictive Marketing Solutions for vertical industries. The solutions comprise best practice guides and templates for the retail, banking, insurance and telecommunications industries. Within each vertical, industry users can select targeted solutions for specific channels and applications. For example, a bank may need help improving response rates for online campaigns, whereas a retailer may be looking at cross channel strategies for customer retention.
"The NetIQ-Quadstone partnership combines WebTrends' expertise in distilling user actions from Web data with Quadstone's proven ability to find patterns and unknown relationships from vast amounts of data," said Guy Creese, research director at Aberdeen Group. "With this release, NetIQ offers the broadest set of analysis and reporting products to its customers." "Quadstone for WebTrends helps solve another piece of the e-business puzzle - determining trends in future purchasing behavior, enabling our clients to interact more profitably with their customers," said Rand Schulman, senior director of WebTrends product management at NetIQ. "By partnering with Quadstone, we can offer organizations a unique way to take action on the Web customer data collected by WebTrends Intelligence Suite."
Pricing and Availability
Quadstone for WebTrends is available today by contacting Quadstone at 800-821 8031 or by calling 1-888-WEBTRENDS. Quadstone for WebTrends pricing will begin at USD $95,000.
About WebTrends Intelligence Suite
WebTrends Intelligence Suite offers the most complete view of Web visitor activity to improve the performance of an organization's e-business. WebTrends Intelligence Suite, formerly named CommerceTrends, provides customers with multiple levels of Web analytics tools and reporting geared toward measuring and maximizing ROI of an e-business by measuring user experience, marketing effectiveness, e-commerce performance and customer self-service effectiveness.
NetIQ Corporation (Nasdaq: NTIQ) is a leading provider of e-business infrastructure management and intelligence for all the components of an organization's e-business infrastructure - from back-end servers, networks and directories to front-end Web servers and applications. The company is headquartered in San Jose, Calif., with development and operational personnel in Houston, Raleigh, N.C., Bellevue, Wash., and Portland, Ore. For more information, please visit NetIQ's Web site at www.netiq.comor call (408) 856-3000. For more information about WebTrends, the e-business intelligence product line from NetIQ, please visitwww.webtrends.com or call 1-888-WEBTRENDS.
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