October 16, 2001
NetIQ's New WebTrends Live Delivers Powerful Hosted Web Analytics to Quantify e-Commerce and Advertising Effectiveness
ASP Solutions Offer Enhanced Reporting of Online Marketing and Sales Efforts with Minimal Upfront Investment
SAN JOSE, Calif.
Companies that get millions of visitors daily to their web site can analyze their Web traffic in real time, track e-commerce revenue and manage ad campaigns by using WebTrends Live eBusiness Edition or WebTrends Live Enterprise Edition, as announced today by NetIQ Corporation (Nasdaq: NTIQ), a leading provider of e-business infrastructure management and intelligence solutions.
The two editions of WebTrends Live are tailored to specific business needs. Both editions require minimal up-front investment and no additional hardware:
- WebTrends Live eBusiness Edition offers advanced real-time Web analytics to answer critical web site management issues for small to mid-sized businesses. With new and enhanced features like expanded filtering options, content group enhancements and an updated user interface and administration console, the eBusiness Edition allows marketing and IT managers and company webmasters to capture Web visitor behavior without overburdening IT staff or resources.
- WebTrends Live Enterprise Edition is designed specifically for high-volume web sites that handle thousands to millions of unique visitors per month. With all of the features of the eBusiness Edition plus advanced user-defined ad campaign analysis, URL parameter analysis, eCommerce reporting and shopping cart analysis, the Enterprise Edition enables CIOs, IT directors and marketing managers to drilldown into their Web visitor data to gain insight into the effectiveness of marketing campaigns, e-commerce initiatives and visitor and customer loyalty.
"Since we implemented WebTrends Live, the proportion of sales coming from our web site has increased from 30 percent of our annual revenue to more than 40 percent, largely due to the changes we made based on the hard facts provided by WebTrends Live," said Pat McCarthy, executive producer at Palo Alto Software. "With version 3.0, I can track our web site's ROI even more closely. For example, we can determine which product sales came directly from a specific referral site. Not only can I determine which banner ads are leading to general revenue, but I can now see the top ads, by product."
The Web analytics ASP market totaled $49 million in 2000 and could be worth more than $700 million by 2004, according to the Aberdeen Group. WebTrends Live requires minimal up-front investment and no additional hardware, helping businesses make the most of this growth and reduce the burden for IT administrators in a time when maximizing ROI is crucial. Getting up and running quickly and efficiently allows companies of all sizes to get an edge on their competition, improving the return on their e-marketing investments and ultimately converting more browsers to buyers.
"In the year and a half since we launched our hosted Web analytics service, WebTrends Live has attracted more than 15,000 customers, emphasizing the demand for measuring and understanding the effectiveness of Web initiatives without the strain on internal IT resources," said Dan Meub, senior vice president of eServices at NetIQ. "Offering two new customizable versions provides customers with a choice of services that will help them meet their overall business goals."
Pricing and Availability
WebTrends Live 3.0 is now available in two editions?eBusiness and Enterprise?tailored to customers' specific Web analytic needs. Monthly and volume pricing options are available on a pay-as-you-go basis. A free Personal edition is also available for personal and non-profit Web sites wanting basic Web traffic analysis. For more information, please visit www.webtrendslive.com.
About WebTrends Products
WebTrends, the e-business intelligence product line from NetIQ, is a comprehensive set of solutions for Web analytics and Visitor Relationship Management (VRM). Award-winning WebTrends software and eService solutions provide insights into visitors' behavior and preferences that translate into enhanced business performance, including higher returns on infrastructure and eMarketing investments, and improved visitor-to-customer conversion rates. For more information please visitwww.webtrends.com.
NetIQ Corporation (Nasdaq: NTIQ) is a leading provider of e-business infrastructure management and intelligence for all the components of an organization's e-business infrastructure?from back-end servers, networks and directories to front-end Web servers and applications. The company is headquartered in San Jose, Calif., with development and operational personnel in Houston, Raleigh, N.C., Bellevue, Wash., and Portland, Ore. For more information, please visit NetIQ's Web site at www.netiq.comor call (408) 856-3000.
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