November 27, 2001
NetIQ Presents WebTrends Educational Seminar Series
Regional Seminars Offer Insight to Customers on How to Maximize ROI Using Web Analytics
As budgets tighten and the importance of growing sales and maximizing ROI across a Web channel increases, more companies are realizing the value of Web analytics. According to a recent Gartner report, "Web analytics can help the enterprise to save money through increased efficiency and can increase revenue by helping managers to make the Web site a more-effective sales tool."* As the market leader with more than 55,000 customers using WebTrends solutions worldwide, NetIQ is reaching out to customers to communicate tangible strategies on how to improve the return on their Web investment with Web analytics.
This free half-day seminar provides both business and technical professionals with an opportunity to meet with NetIQ executives and learn first-hand how to master the essentials of Web analytics to improve visitor experience, marketing effectiveness, e-commerce performance, and customer satisfaction. In addition, leading Web strategy firms ZAAZ and Plural, Inc. will discuss methodologies for designing for ROI - using Web analytics to optimize Web site design and usability.
Attendees Will Learn
- The seven key areas to check daily as indicators of your business performance.
- How to measure, evaluate and build for ROI: Refining your e-business infrastructure to achieve your revenue goals.
- How to leverage Web analytics to create a customer-centric e-business strategy.
- Taking the next step: Is Web data warehousing right for you?
- Dec. 3, 2001—Los Angeles, CA
- Dec. 5, 2001—Dallas, TX
- Dec. 6, 2001—Chicago, IL
- Dec. 12, 2001—Vienna, VA
- Dec. 13, 2001—Parsippany, NJ
There is no charge for the seminars. For more information or to register, please call NetIQ at 503-294-7025 or visitwww.webtrends.com/seminar
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