July 10, 2001
Major League Baseball Advanced Media Uses WebTrends Live for Real-Time Web Traffic Analysis
Baseball Fans Score as MLB Advanced Media Uses WebTrends Live to Ensure Fans Get the Information They Want
NEW YORK and SAN JOSE, Calif.
MLB Advanced Media, L.P. (MLBAM), the interactive media and Internet company of Major League Baseball, has recently selected the eCommerce Edition of WebTrends Live, the web analytics e-service from NetIQ Corporation (Nasdaq: NTIQ), to help the company monitor web site traffic and to determine which site content is of most interest to fans.
Analysis of key site information—such as this year's online balloting for the all-star game, player pages, audio web casts of League games, auctions of baseball memorabilia, and fantasy games—gives the company's marketing and IT managers the ability to ensure that fans get the information they want when they want it.
"Our goal is to provide fans with the deepest, broadest, most accurate and timely information about baseball," said Kristen Fergason, marketing manager of MLBAM. "WebTrends Live provides us with accurate results and allows us to gain instantaneous anonymous feedback from all of our fans on the type of information they prefer to interact with online, as well as testing out the stickiness of new content areas and promotions. This is invaluable information to ensure we stay in tune with our fans and deliver the information they desire."
MLBAM chose WebTrends Live as its web analytics solution for its stability, scalability and easy implementation. For more information about WebTrends Live, please visit: www.webtrendslive.com.
"We're excited to be working with MLBAM to help them measure the overwhelming online visitor interest in specific content areas like this year's All-Star balloting," said Dan Meub, senior vice president of WebTrends products at NetIQ Corporation. "Baseball is synonymous with statistics, so it's only natural that MLBAM selected WebTrends, which is synonymous with web analytics, as its solution to understanding the content its fans are most interested in at MLB.com."
About MLB Advanced Media
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media, L.P. (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, radio broadcast of games, pitch-by-pitch enactment of games, and video highlights.
About WebTrends Products
WebTrends, the e-business intelligence product line from NetIQ, is a comprehensive set of solutions for web analytics and Visitor Relationship Management (VRM). Award-winning WebTrends software and eService solutions provide insights into visitors' behavior and preferences that translate into enhanced business performance, including higher returns on infrastructure and eMarketing investments, and improved visitor-to-customer conversion rates. For more information please visitwww.webtrends.com.
NetIQ Corporation (Nasdaq: NTIQ) is a leading provider of e-business infrastructure management and intelligence for all the components of an organization's e-business infrastructure—from back-end servers, networks and directories to front-end web servers and applications. The company is headquartered in San Jose, Calif., with development and operational personnel in Houston, Texas; Raleigh, N.C., Bellevue, Wash., and Portland, Ore. For more information, please visit NetIQ's Web site atwww.netiq.com or call (408) 856-3000.
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