The Identity Challenge

Users are increasingly engaging with interconnected devices like smartphones, printers and appliances. Mobile technology and cloud computing have created a vast network of channels to and from your corporate systems and data stores. Most importantly, consumerization is changing the expectations of everyone you interact with: employees, partners and customers.

This should be a good thing, because users can now work from anywhere, on any device. Companies can capture a robust stream of customer data since each interaction generates a robust stream of feedback—activity logs, location data and so on. Your workforce should be increasingly productive and armed with valuable and actionable intelligence. But that’s often not the case. That's because it is increasingly difficult to figure out who is doing what. There is a huge difference between identity (what someone's business role entails, where they are and when they work) and log-in credentials that only control access, not what they should be doing.

Current tools can create a false sense of security by generating lots of seemingly important data. But because the data isn't linked to identity, it is difficult to identify which user behavior on your network is risky, when access from a particular location or device is suspicious or even if a particular customer activity represents a business opportunity. And if you can't tell specifically who's doing what, you lose the ability to take appropriate, timely action.

The Identity-Powered Enterprise

Solving this problem requires a comprehensive, intelligent approach to identity. That means going beyond simply validating credentials (user name and password). It means understanding the full business context for every interaction. Setting the groundwork for an enterprise-wide identity foundation will help you use data from BYOD, cloud, mobility and social identity to make smarter, more granular decisions. It can also make your organization more secure and more responsive to organizational change. Companies who can leverage the power of identity will be at the forefront of a new type of organization: the Identity-Powered Enterprise (IPE). There are three primary characteristics of an IPE:


See the big picture
Understand the relationship between individuals, devices, business services and specific outcomes—without sacrificing security.

Adapt to change
Securely maintain the link between individuals and business outcomes in a world where devices, locations and business services change quickly.

Focus on the business
Capitalize on an understanding of those relationships to quickly and dynamically deliver services that are tailored to individual needs, take action to mitigate risks in real time, and move past forensic analysis to actually drive focused business outcomes.


We can help transform your organization into an IPE and turn the “noise” of big data into clear, actionable information. As an IPE, you’ll be able to securely strengthen and deepen relationships between employees, partners and customers. With identity as a core driver, you’ll be able to view your enterprise more strategically. With our company, you can harness the power of identity to deliver value at the speed of business.