Super Sunday and Business Service Management – Who’s Making the Most of Marketing Spend?


By: mhudnall

February 4, 2011 8:18 am




The perfect IT storm hits this weekend in the States – Super Bowl Sunday, $3M 30 second ads, web traffic and opportunity to go To the Cloud! Victoria’s Secret as an innovator already has the war wounds of 1999 and took almost 10 years for their next Super Bowl ad spend in 2008. So what does this have to do with Business Service Management?

This is a great, tangible example of Business Service Management in action where the Business Service Management spend and attention is a relatively cheap insurance policy in relation to the spend and opportunity upside for the businesses that succeed on Super Sunday. 30 second TV ads are $3M with an audience >100M viewers and most businesses have an online presence and/or store front. Did marketing and IT work on a plan well in advance or did the light bulb just go on today to question the ability to handle the traffic and potential sales.

The weekend, as always, will be career defining across many businesses. This year the great story potential is the use of the cloud for real time capacity demands AND the service provider’s ability to supply a stable cloud infrastructure to support the demands.

Finally, as Texas is being hit with ice and planned power outages, the power companies have assured that Texas Stadium will go unaffected by the outages. This pains me on so many levels, but Texas Stadium is IT Ready for the event.

Read more and see the Texas Stadium IT video here on The Hub!


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Categories: Expert Views, IT Operations Management, Operations Center

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