In an article in NetIQ Qmunity, Michelle Hudnall wrote about why IT departments should learn how to market their unique contributions to the profitability of the company.
“Many think of IT marketing as marketing great technology services and up-time within the organization. It is just this wrong kind of marketing that is driving the transformation for change. Your business does not care about technology up-time, the business cares about driving down cost for profitability and driving up revenue for growth and profitability Marketing of IT has 3 facets:
- Know your services, their cost and value
- Know your competition and their capabilities
- Know the market requirements of your customers
“This is a transformation where internal IT is already late for the dance and few possess the capability to enter the dance floor with a perfect tango balancing technical capability and innovative intrigue. The competition knows this weaknesses and is capitalizing on it. ”