“In an article recently published in NetIQ Qmunity, Michelle Hudnall explains the importance of IT in driving competitive advantage for a business. ”
“According to a Gartner and Forbes survey of Board of Directors (BoD), 65% of BoD count on technology to drive competitive advantage for the business and according to IDC >50% of IT will be outsourced by 2013. The role of IT must evolve and it has become an imperative with the advent of competition and new buying models. Competition with the MSPs/ASPs/ISPs, Cloud, SaaS, etc. has arrived and why the business has the buying decisions and is choosing to outsource IT. The time has come to transform and the catalyst is the competition.
“Before I visit a customer, I do a quick read of their annual report, the letter from the CEO and peruse their website so that when I shake the first hand, I have a fair idea what powers their business. I continue to be surprised by the number of IT technologists that do not know the business their own organization is in or what powers the business, thus setting the easiest to identify priority. Technology without imagination is a commodity, Technology with imagination has endless possibilities, however, most of us act as mere commodity operators keeping the lights on. Keeping the lights on carries an annual cost of 1-2% of revenue, the time has come to power the business and drive with technology.”