I watch NASCAR for the crashes

jasondea

By: jasondea

December 24, 2009 7:42 am

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I have been reflecting on Intelligent Workload Management and Novell these past few weeks. I won’t go in to details on the strategy, as there is plenty of material on that from much better sources than myself.

My brain instead tends to work in tangents. Intelligent Workload Management has gotten me thinking about NASCAR. Yes, stock car racing. Not long ago, NASCAR was a niche sport, relegated to popularity in the south, and frankly having very negative stereotypes associated with it everywhere else.

Then a guy by the name of Brett Yormark came along to run NASCAR sales and marketing. Yormark had a sole focus: to change the most important thing he saw about NASCAR… PERCEPTION. By bringing in a major sponsor Nextel, to replace RJ Reynolds, along with other changes to the brand. Yormark took NASCAR to a new audience, up market, with a new public perception.

NASCAR has now become the second most profitable professional sport in North America just short of the NFL. Not bad for a bunch of guys crashing in to each other.

Here at Novell, we are in the process of a similar evolution. Our products have always been loved by our customers and our engineers have consistently delivered market leading technology. Our biggest challenge is perception. Intelligent Workload Management is a fresh way of looking at how our products and solutions fit together for a powerful vision. Both the engineer and salesperson in me are extremely excited by the possibilities this market holds, and the ways that IWM can change the role of IT in helping business run.

We have the products, and more importantly the people here to deliver on this vision. Intelligent Workload Management can do for Novell what Brett Yormark did for NASCAR.
Lucky for us, we can do it, without all the car crashes…

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1 Comment

  1. By:jbeeson

    Oh dear how sad, I think you need to get out more!

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