| |
Role |
What
they want to know.. |
| |
Executives |
- what is
the state of my eBusiness?
|
| |
|
- is traffic
increasing or decreasing?
|
| |
|
-
are the promotions working? |
| |
|
-
are we getting a return on the investment? |
| |
|
|
| |
Marketing |
-
how much traffic is my site getting? |
| |
|
-
how long are visitors staying at my site? |
| |
|
-
which products are moving the fastest? |
| |
|
-
are my ads effective? |
| |
|
-
where do visitors exit the site? |
| |
|
-
what sections of the site are the most popular? |
| |
|
|
| |
IT
|
-
when should I perform web server maintenance? |
| |
|
-
how can I improve service to visitors by improving site performance? |
| |
|
-
is my load balancing software effective? |
| |
|
|
| |
Web
Masters |
-
is the site reliable? |
| |
|
-
when should we perform site maintenance? |
| |
|
-
is the site configured for optimal viewing? |
